Managers, Coaches and Officials must respect the rights, dignity and worth of each and every person and treat them equally. They show Respect to others involved in the game including match officials, opposition players, coaches, managers, officials and spectators.
They must place the well-being and safety of each player above all other considerations, including the development of performance. They must not discriminate anyone in relation to ethnic, religious or physical backgrounds. They must not exert undue influence to obtain personal credit and must recognise effort and achievement by players.
They must adhere to all guidelines laid down by governing bodies, including all qualifications and accreditations required by the Football Association to coach youth football.
They must not use or tolerate inappropriate language and must display a high level of behaviour. They must adhere to the laws and spirit of the game and promote Fair Play and high standards of behaviour.
They must not condone violations of the Laws of the Game, rules and regulations of the game.
They must prohibit the use of illegal substances and techniques.
When working with players, they will: Place the well-being, safety and enjoyment of each player above everything, and explain exactly what is expected of players and what they can expect from the coach.